If you want to attract a crowd to your concert, you must promote it properly. This applies to clubs churches and other venue owners, and PR firms as well as bands and other talent. Whatever your role in the process, the following concert promotion tips will help you to attract larger audiences.
Concert Promotion Tips For Venue Owners
Venue owners can do many things to enjoy better turnouts for their events.
- Strategic scheduling. One of the first issues you should address is scheduling. You should be aware of any competing events that are taking place on any given date. You should also keep in mind things like holidays and anything else that might affect turnout. If you’re booking a popular rock band, don’t schedule it on the same night that an even more popular band is in town. In general, the bigger the act, the further in advance the date is scheduled. This gives you plenty of warning for big name acts that could prevent your own show from being a success.
- Press releases. Make sure you send out press releases to local media well in advance of the date. Don’t overlook the value of sending concert information to free local publications. Most cities have free weeklies that many people read for entertainment news. In addition to event listings, these papers often publish interviews and stories about local concerts.
- Your venue website. Your venue website should have a professional look and be easy to navigate. It should also provide links to performers’ websites. They should provide you with this, but even if they don’t it’s worth it to do a few minutes of research. Nowadays, almost every performer has either a website, a Facebook page or music posted on sites such as Bandcamp, SoundCloud or other such sites. This is especially important for acts that are not widely known. You should also use social media to promote concerts. Be sure to remind your followers several times about upcoming performances. Some people purchase concert tickets far in advance while others wait until the last minute.